How to maintain PR education: continued training for practitioners

It is recognized that PR is gaining ground and education is key to its expansion, but education is not sufficient and needs a continued follow-up which could consist of continuing education and training.

To better improve public relations education for practitioners, the IPRA and PRCA organize seminar programmes each year and many other courses are available from public and private colleges (The practice of Public relations, 1995, P. 179) The PRSA has also developed a career guide for practitioners which lays out four levels for practitioners to evaluate their skills. The four levels are aimed at beginning professionals, staff professionals, professional managers and senior professionals. (Managing Public Relations, P. 81). The aim behind these levels set by the PRSA is to provide a guide to plan one's public relations career, particularly for new entrants.