As it is my first time to blog, I decided to choose a subject linked to my current experience in the UK which is conducting a Master's Degree in Public Relations and the importance of education for PR course.
Upon my arrival at the University of Westminster in London, I have noticed that there is a trend in the U.K. and the world to have degrees in PR. For that reason, I wanted to know why people are tending to have degrees in PR?
Based on my research, I have noticed that PR has dramatically transformed in the past decade into a profession with a large-scale impact on society throughout the world. However, this profession has become prone to scathing critiques of its practitioners since most of them have learned the job by experience. In the past, PR was considered as one of the skills for journalism and therefore the need for a separate degree in this was not thought as necessary.
It was felt that PR skills could be enhanced by further training in writing, editing and publication design. Some journalists went further by saying that PR was affiliated to journalism and therefore fell under the school of journalism and sometimes under the school of business as part of a marketing course. Therefore, there is no need to create an independent PR course.
I believe that all these viewpoints have sparked a debate among PR practitioners and professionals as to whether the PR industry needs education and qualification and training or should the PR remain open to others to practice the job?
I think that the situation has been reversed now, as we notice that the number of PR students and courses around the world is on the rise. Our 2008-2009 MA class at the University of Westminster is a stark evidence of this trend where people are tending to have degrees in PR in order to start off with a career in this field.
Upon my arrival at the University of Westminster in London, I have noticed that there is a trend in the U.K. and the world to have degrees in PR. For that reason, I wanted to know why people are tending to have degrees in PR?
Based on my research, I have noticed that PR has dramatically transformed in the past decade into a profession with a large-scale impact on society throughout the world. However, this profession has become prone to scathing critiques of its practitioners since most of them have learned the job by experience. In the past, PR was considered as one of the skills for journalism and therefore the need for a separate degree in this was not thought as necessary.
It was felt that PR skills could be enhanced by further training in writing, editing and publication design. Some journalists went further by saying that PR was affiliated to journalism and therefore fell under the school of journalism and sometimes under the school of business as part of a marketing course. Therefore, there is no need to create an independent PR course.
I believe that all these viewpoints have sparked a debate among PR practitioners and professionals as to whether the PR industry needs education and qualification and training or should the PR remain open to others to practice the job?
I think that the situation has been reversed now, as we notice that the number of PR students and courses around the world is on the rise. Our 2008-2009 MA class at the University of Westminster is a stark evidence of this trend where people are tending to have degrees in PR in order to start off with a career in this field.
I think the number of students with a journalism background in our PR course is a testimony to the fact that PR can no longer be considered a part of journalism.
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