The below quotes from MA students at Westminster University that have been randomly taken clearly show that there is an increased trend to have degrees in public relations in different countries. Also, the choice to do PR studies in UK remains important for foreign students as it is considered the international hub for PR industry.
Guahar Mukaman (Kazakhstan) said “I have chosen PR because it is a humanitarian subject. Education in Public Relations is a good investment for my future career.
I have chosen to do my Master’s degree in the UK because it is considered as the second country after the USA in terms of PR.
Gunjan Wathodkar (India) said “I have chosen to do a PR course so that I could gain an in-depth knowledge of the industry. As I specialized in advertising during my grads I felt necessary to know the theoretical aspect of this industry as well. A higher degree of education is important. Indian PR industry is awestruck with individuals getting a higher degree that too from London. The PR industry in the UK is sorted out. Another option of going to US was the least I could consider. Education standards in UK are higher compared to other nations".
Mourad Eberle said “this is a discipline I have some talent for, in which I have conducted a nice career in the field so far. It is the University degree that is an asset, as it is more and more asked in the job advertisements. Otherwise, it is also most important to have some experience and good references, I think as much as the degree. Regarding studies in UK, well it's kind of the "European PR headquarters", and I thought that might be motivating".
Erab Al Fuqaha (Palestine) said “doing a Master’s Degree in Public Relations was a priority for me to move forward in my career. Also, as I worked in the ICRC, PR remains the backbone for this sector. Choosing UK to do my MA would certainly help me move up in my career. The UK is a leading PR market at the international level”.
Luke Malcher (UK) said “I chose a PR course because I want to kickstart a career that I feel is well suited to my skills and experience. But experience is more valued in the UK”.
I have chosen to do my Master’s degree in the UK because it is considered as the second country after the USA in terms of PR.
Gunjan Wathodkar (India) said “I have chosen to do a PR course so that I could gain an in-depth knowledge of the industry. As I specialized in advertising during my grads I felt necessary to know the theoretical aspect of this industry as well. A higher degree of education is important. Indian PR industry is awestruck with individuals getting a higher degree that too from London. The PR industry in the UK is sorted out. Another option of going to US was the least I could consider. Education standards in UK are higher compared to other nations".
Mourad Eberle said “this is a discipline I have some talent for, in which I have conducted a nice career in the field so far. It is the University degree that is an asset, as it is more and more asked in the job advertisements. Otherwise, it is also most important to have some experience and good references, I think as much as the degree. Regarding studies in UK, well it's kind of the "European PR headquarters", and I thought that might be motivating".
Erab Al Fuqaha (Palestine) said “doing a Master’s Degree in Public Relations was a priority for me to move forward in my career. Also, as I worked in the ICRC, PR remains the backbone for this sector. Choosing UK to do my MA would certainly help me move up in my career. The UK is a leading PR market at the international level”.
Luke Malcher (UK) said “I chose a PR course because I want to kickstart a career that I feel is well suited to my skills and experience. But experience is more valued in the UK”.
Priscilla Garcia (Spain) “after studying Journalism I realized that I wanted to work in PR because I like the characteristics and opportunities that the industry offers you. PR is about business and information. You still work with people and you get the chance to meet new ones. I think it's important to have a PR degree depending on your background. if you studied something related to PR or Journalism, it will be useful to do a postgraduate in PR. I come to do Master’s degree in the UK because I want to work in this country and I think it is necessary to have an English degree (graduate or post) to have a stronger CV and better opportunity when you apply for a job”.
Based on the survey findings, I have noticed that PR education and the industry as a whole represent a trend in the respective countries of students. It also highlights that there are emerging markets where PR is flourishing. There is a large number of students coming from India, Kazakhstan, Nigeria and the Middle East, and former socialist countries like Croatia along with established markets like the US, Canada, UK and Europe.
Regarding India, the Middle East, Kazakhstan and Nigeria; these markets are experiencing deep economic boom and transformation. Thus, the economic impact has required qualified and specialized people in public relations.
Based on the survey findings, I have noticed that PR education and the industry as a whole represent a trend in the respective countries of students. It also highlights that there are emerging markets where PR is flourishing. There is a large number of students coming from India, Kazakhstan, Nigeria and the Middle East, and former socialist countries like Croatia along with established markets like the US, Canada, UK and Europe.
Regarding India, the Middle East, Kazakhstan and Nigeria; these markets are experiencing deep economic boom and transformation. Thus, the economic impact has required qualified and specialized people in public relations.
While I was making research on PR and Education, I came across with some web sites that confirm that PR represent a trend in emerging markets like former Soviet Republics and the Middle East.
http://www.instituteforpr.com/digest_entry/bob_grupp_a_good_example/
http://www.clickpress.com/releases/Detailed/13015005cp.shtml
Therefore, the above survey clearly shows that it is no longer that outsider practitioners coming from different background such as law, journalism, economics and marketing are the people who are running the PR industry. There is a new wave of graduate and qualified PR. People are tending to have PR degrees to kickstart a career and climb the professional ladder in the field. This shows therefore that in either emerging or established markets, PR education remains a necessity to further develop the PR industry.
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