As there is a trend to have academic qualifications in Public Relations, research in this industry will continue therefore to develop. To shore up the argument that education is important for Public Relations, I have come across a number of books dealing with the link between education and Public Relations and managed to collected some viewpoints from academics specialized in the Public Relations industry.
Galbe said(The Public Relations Handbook, P.380) among the five major Public Relations issues for the next decade is to have enough qualified staff and promoting PR as an attractive industry to college students. Further, Ralph Tench of Leeds Metropolitan University (Effective Public Relations, P 126) said that professionalization of the PR industry is key to the future and this is inextricably linked to education. I believe that these two statements clearly highlight the importance of education for the industry and how education can help PR overcome professional challenges that might arise during work as well as develop the profession itself to have a status like law, medicine…
Galbe said(The Public Relations Handbook, P.380) among the five major Public Relations issues for the next decade is to have enough qualified staff and promoting PR as an attractive industry to college students. Further, Ralph Tench of Leeds Metropolitan University (Effective Public Relations, P 126) said that professionalization of the PR industry is key to the future and this is inextricably linked to education. I believe that these two statements clearly highlight the importance of education for the industry and how education can help PR overcome professional challenges that might arise during work as well as develop the profession itself to have a status like law, medicine…
Furthermore, James Gruning (Managing Public Relations, P81) said that "public relations will never reach the status of a profession as long as people can get into the field and prosper without having completed a fairly rigorous course of study in the field." In this context, he argues that the practitioners should be holders of PR degrees in order to get into the field; otherwise it will remain open to outsiders.
It is important to have a specialized course in PR, as this will help the profession have a sound academic reference, and will therefore expand research and knowledge which are the cornerstones for the development of any profession, notably for PR which continues to make significant strides in terms of expansion on the ground.
I understand from those academic statements that education is key to have a professional status. Also, education is important to develop research in the field.
It is important to have a specialized course in PR, as this will help the profession have a sound academic reference, and will therefore expand research and knowledge which are the cornerstones for the development of any profession, notably for PR which continues to make significant strides in terms of expansion on the ground.
I understand from those academic statements that education is key to have a professional status. Also, education is important to develop research in the field.
It is really a outstanding post, it is always outstanding learning such material, this post is outstanding in regards of both information as well as information.thanks for talking about you post with us....... by
RépondreSupprimerACC 422 Week 1 provider.