samedi 3 janvier 2009

PR takes over other courses!

With the continued steep growth of the public relations industry, some courses like business management, diplomacy, psychology, sociology and marketing are now teaching public affairs, public relations and communication marketing as part of their syllabus. As I said in the beggining of my blog that PR education is a trend around the world, it is also a trend within unrelated courses.

From my experience in the diplomatic field, PR was key for our work as a whole particulraly in terms of writing and reporting to Washington D.C. PR was not only key for public affairs and public diplomacy, but also for the Commercial, Agricultural, Cultural, Political and Military Affairs. All these sections within the embassy had a communication or PR specialist who help liaising, rebranding and networking in order to make business and deals.

Here I have gone over some courses like Marketing and Diplomacy where I found that Public Relations and Communication represent one of the main modules for the courses. http://www.wmin.ac.uk/wbs/pdf/4mam710_01.pdf, http://publicdiplomacy.syr.edu/courses.htm

This situation shows therefore how courses are overlapping among each others and it is no longer that PR falls under other courses as it was perceived in the past. On the contrary, PR and its related subjects are now key modules for many courses. PR is now taking over rather overwhelming other courses!

I understand now why students are tending to have degrees in Public Relations as they know that being holder of BA or MA in PR could help them get into different fields that do not necessarily require a degree in diplomacy, business or sociology, but with PR we can do all these specialities! For that reason, I did this choice and took this decision to do PR.

2 commentaires:

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